about us
We create and develop brilliant brands and clever content for print and digital.
We have many years' experience of developing new magazines with originated and licensed brands. In 2010, we set up Luma Creative to focus on what we do best - creating clever content and brilliant brands for clients and for licensing.
We specialise in developing publications with rich content, aspirational projects, beautiful photography and clear step-by-step instructions.
We also create original brands which have great back stories, carefully considered style guides and stunning artwork. We work in print and digital.
We're passionate, enthusiastic, hard working, brand savvy and audience aware. If you'd like to work with us or talk to us about one of our brands, say hello to Luciana and Maxine.
our work
We create great magazines and products for women and kids. To find out more, drop us a line.
Cake Decorating
From initial pitch to launch, we developed this hugely successful magazine for international publisher, De Agostini. It launched in the UK in spring 2012, selling in excess of 600,000 copies. It has since been published in several other countries.
© De Agostini Ltd 2012
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Sackboy Superstars
Working with Mini-Mix, we developed this collectible series of costumed mini figurines, which saw Sackboy travel around the world. We also provided print materials and packaging designs.
© Mini-Mix Ltd 2011
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Dead Headz
Developed for Mini-Mix, we created all the elements for this new collection, including collectible cards with original poems, print materials, packaging designs, commissioned illustrations and toy briefings.
© Mini-Mix Ltd 2011
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Gogo's Crazy Bones Mega Metropolis
We managed the development of this fun magazine collection for kids and created a further 75 issues, providing original comic strips, commissioned illustrations, games and fresh, new content.
© Eaglemoss Publications Ltd 2010
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Hello Kitty Beauty
A fortnightly magazine for teens with Hello Kitty make-up. We worked on it from concept to national launch, devising and designing the make-up collection and directing beauty shoots.
© Eaglemoss Publications Ltd 2010
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Ani-Mates Top Dogs and Dancing Dinos
We developed for Mini-Mix a pocket money kid's brand and all the print elements that go with it. Series 2 Dancing Dinos launched in 2011.
© Mini-Mix Ltd 2010/2011
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Angel Cat Sugar Happy Hearts
For Mini-Mix, we came up with concepts and created materials for a first series of Angel Cat Sugar collectibles, including figurines, charms and stickers.
© Mini-Mix Ltd 2010
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Essential Guide To Beauty
A fortnightly beauty magazine for women with make-up to 'buy and try', which ran to 80 issues and was the first of its kind.
© Eaglemoss Publications Ltd 2005
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The Dog and The Cat Collections
Two fortnightly magazines with plush animals, which were rolled out into many other territories following successful national launches in the UK.
© Eaglemoss Publications Ltd 2010
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Ben 10 and Dora the Explorer
We designed the products and packaging for a range of Ben 10 and Dora the Explorer products for innovative healthcare company, Oscar + Dehn.
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Atheni
We created the logo, business stationery and holding page for Atheni - an site that will offer online personalised learning from the world's greatest teachers.
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Book A Cook
We created the logo, business cards, stationery and website for this inspiring cook and food editor - and we thoroughly enjoyed her cakes along the way.
our brands
We also make brilliant character and lifestyle brands for licensing - and sometimes just for the love of it.
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Magic Belles
Magic Belles is a magical, musical, colourful brand with a website and app, for girls aged 3 to 6. We'll be showing it off at Brand Licensing Europe from 16-18 October. Come and see us on stand F128 to discuss licensing opportunities!
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Dulcie Duckling
Our first baby brand, released in autumn 2012. Dulcie Duckling went swimming one day, over the hills and far away - and what an adventure she had! Full style guide available - contact us to find out more.
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The Curiodical
Sometimes inspiration comes from the most unexpected places. The Curiodical is our occasional dispatch on things that made us think. Limited edition run of Issue 1 now out of print, but available digitally soon.
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Why Santa Got Stuck Up The Chimney
We were very excited to be winners in the 2010 London Design Festival/V&A Christmas card competition. The design brief restricted the colour palette to black, white and red. Our fat Santa card was on sale for a limited period at the V&A shop.
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Sock It To Me
We like socks, so when Sock It To Me and Print and Pattern blog announced a competition, we entered some designs and we won! Our Love Luma design is now on sale.
Wear your heart on your heel!