luma creative

We create and develop new products, brands, books and magazines.

profile

Luma Creative is Luciana Mazzocco and Maxine Stinton. We work together to create and develop great ideas for new products, brands, books and magazines.

We like turning little ideas into big, exciting realities. We have had roles in editorial, design, advertising and online media. Today, we combine all of these skills to develop designs and content for magazines, brands, books and products - and we have great fun doing it.

If you're a publisher, brand owner or licensor looking for great concepts or content, or someone with a product idea that needs to move forward, we can offer:

Research

Up-to-date information on any subject, trend reports, brand or product profiles.

Concept development

Publishing or product ideas that bring something special to your brand, or presentations to help you win a license or pitch.

Editorial development

Development and management of originated and licensed publications, from kids through to adults.

Product development

Design and development of products or new brands, including logo design, product briefing, pre-production snagging and working with suppliers.

Other creative services

Our extended team includes a 3D designer, a web designer, illustrators, writers and translators.

If you think we can help you, we'd love to hear from you!

portfolio

A small selection of the many products, publications and brands that we have worked on together. Please and we'll send you a PDF of our full portfolio.

Magic Belles

Magic Belles is a magical, musical, colourful and fun new brand for girls aged 3 to 7, crafted with love and a little magic dust. We'll be showing it off at Brand Licensing Europe from 18-20 October this year. Come and see us at stand C128 to find out more and discuss licensing opportunities!
Sackboy Superstars

Working with Mini-Mix, we developed this collectible series of costumed mini figurines, which saw Sackboy travel around the world. We also provided print materials and packaging designs.
© Mini-Mix Ltd 2011
Dead Headz

Developed for Mini-Mix, we created all the elements for this new collection, including collectible cards with original rhymes, print materials, packaging designs, commissioned illustrations and toy briefings.
© Mini-Mix Ltd 2011
Gogo's Crazy Bones Mega Metropolis

We managed the development of this fun magazine collection for kids and created a further 75 issues, providing originated comic strips, games and fresh, new content.
© Eaglemoss Publications Ltd 2010
Hello Kitty Beauty

A fortnightly magazine for teens with Hello Kitty make-up. We worked on it from concept to national launch, devising and designing the make-up collection and directing beauty shoots.
© Eaglemoss Publications Ltd 2010
Ani-Mates Top Dogs and Dancing Dinos

We developed for Mini-Mix a pocket money kid's brand and all the print elements that go with it. Series 2 Dancing Dinos launched in 2011.
© Mini-Mix Ltd 2010/2011
Angel Cat Sugar Happy Hearts

For Mini-Mix, we came up with concepts and created materials for a first series of Angel Cat Sugar collectibles, including figurines, charms and stickers.
© Mini-Mix Ltd 2010
Essential Guide To Beauty

A fortnightly beauty magazine for women with make-up to 'buy and try', which ran to 80 issues and was the first of its kind.
© Eaglemoss Publications Ltd 2005
The Dog and The Cat Collections

Two fortnightly magazines with plush animals, which were rolled out into many other territories following successful national launches in the UK.
© Eaglemoss Publications Ltd 2010
Ben 10 and Dora the Explorer

We designed the products and packaging for a range of Ben 10 and Dora the Explorer products for innovative healthcare company, Oscar + Dehn.
Atheni

We created the logo, business stationery and holding page for Atheni - an inspiring new site that will offer online personalised learning from the world's greatest teachers.
Book A Cook

We created the logo, business cards, stationery and website for this inspiring cook and food editor - and we thoroughly enjoyed her cakes along the way.

projects

We like to set ourselves new creative challenges. It helps keep us fresh, inspired and better at what we do. Take a look at some of our Luma projects.

Why Santa Got Stuck Up The Chimney

We were very excited to be winners in the 2010 London Design Festival/V&A Christmas card competition. The design brief restricted the colour palette to black, white and red. Our fat Santa card, alongside three other great designs were on sale for a limited period at the V&A shop.
Sock It To Me

We like socks, so when Sock It To Me and Print and Pattern blog announced a competition, we entered some designs and we won! Our Love Luma design is now on sale.
Wear your heart on your heel!
Our Blog

Ogling fonts is one of our favourite spectator sports, but when we created our company logo, we had rdnal trouble finding an 'L' we loved. The search inspired our blog, which sought out and celebrates great versions of this under-explored stick of a letter.
Pot Luck

Created as an entry into a Social Designer competition, we'd love to see a version of this concept go into production. If you'd like to find out more about it, drop us a line!
Five Little Ducks

We have a thing about ducks, which is handy as they often serenade us with quacks while visiting the river, which is a short walk from our office. We're currently working on something we hope they'll approve of.
We Should Cocoa

For the last few years, we've been on a gastronomic tour of the world's best chocolate. These are some of the bars we've known and loved - and now they're fuelling ideas for a yummy new project.